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المجموعة الذكية
A smartphone has become an essential attribute in the life of a modern person. Evolution of software and the emergence of new applications require more and more processing power from mobile devices. Thus, regular smartphone upgrades are no longer optional, instead they became a necessity.

When a customer buys a new device, the price-quality ratio is no longer as important as it has been before. The choice is now driven by the functionality of the device. But the higher it is, the more expensive the smartphone becomes.

For many buyers, a loan or installment plan is the only way to acquire a device with suitable functionality. But financial companies do not always make concessions for such customers. The approval rate for smartphone loans is lower than average in the consumer sector.

Lenders consider smartphone financing to be high-risk. Their reasoning is that customers in this category often delay payments, change contact details, and sometimes stop interacting with the lender entirely. As a result, banks and microfinancing companies have to resort to the services of debt collectors, and this is an extra cost in terms of both time and money.

Previously, financial companies had only two ways to influence a customer applying for a small consumer loan: credit score and debt collectors. We offer you one more. It efficiently keeps the customer’s payment on schedule without any additional investments from the lender. And, most crucially, the interactions are done remotely.
Smartphone: a Technology for Life
SCaaS (Smart Collection as a Service) is a technology that turns smartphones into collateral in their own financing through remote smartphone control.

With the customer’s consent, an app is installed on the device to remind them of the need to make a payment. If a payment is missed, the functionality of the smartphone will be gradually limited.

Since the connection between the lender and the customer is provided by the app, the issue with customer’s phone number change becomes irrelevant. Push notifications are addressed to the particular device and will be delivered and viewed regardless of SIM card change.

How SCaaS Works
The use of SCaaS conforms to the legislation of the Russian Federation. Customers are well accustomed to plans where access to a service depends on payment. A similar technology is car sharing: the car remains locked and won’t move until the payment is made. Therefore, buyers are ready for functional restrictions in case of delay of loan payments and would accept the fairness of such a condition.
Influence Methods
The Result
win / win / win / win
By denying your customers the right to buy a smartphone, banks themselves lose profits. Consumer loans are one of the most profitable banking services, the interest is quite high for the customer.

You can convince a bank to provide a loan to a customer. The loan should stop being unsecured and become a secured one. This takes place with a mortgage or a car loan, when a property or vehicle remains in the ownership of the bank until the loan is paid in full.

There is no such scheme in the Russian legislation for POS loans. However, the Civil Code, the main law governing property rights, gives the contract parties a sufficient scope for solving this problem.

SCaaS is a way to remotely limit the functionality of a smartphone if the buyer fails to make payments. Mild restrictions are applied at first, but it can get to a complete lock. Under such conditions, lenders approve loan applications 8 times more often than they usually do!

Buyers are also happy. Solvent buyers do not see possible restriction of functionality as a problem. They like that payment reminders will come in the form of soft push notifications rather than calls. The customer accepts restrictions voluntarily, this is a legal move.

As a result, everyone wins:
The application locks various functions of the smartphone on schedule, starting from the least important and then locking out the necessary ones. In case of a long delay, the device is locked completely.
If there is a delay, the smartphone itself will remind the customer that it is time to make a payment
Push notifications with guaranteed delivery
The presence of an application that can limit the functionality of the device helps the customer make payments on time.
Banks provide more loans
Manufacturers and sellers have an increase in sales
Buyers get the right equipment right now and not when they can save the amount they need
Customers begin to make payments on time and avoid long delays
Guaranteed and free communication with the owner of the device
Transparent interaction between the customer and the lender
Most customers do not like to receive calls from banks. A written notice is enough for a conscientious but forgetful person.

With SCaaS, they receive push notifications, which are enough to make the customer remember and make a payment.

After that, a nice but optional function is turned off: instead of the usual wallpaper, the app displays a payment reminder.

The most forgetful people have to deal with alarms that go off three times during the time from the start of the delay to the moment the device is locked.

Disabling social networks is the next step. For many customers, they are not only the means of pleasant communication but also a business tool.

The smartphone locks on the 30th day of delay as the final and the most extreme measure.

Step-by-step restriction of the phone’s functions teaches customers financial discipline, but it happens in a sparing way. The borrower has time to resolve financial problems and make a payment before the phone goes offline.
Benefit for the Customer: Sparing Action
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